The reasons people call Colorado home often include a passion for the outdoors, a diverse and dynamic community and the contemporary pace to life that appeals to all ages! As you'll soon discover, the Town of Erie offers the best of all of these and without a doubt is one of the top places to consider when making your next career move. With majestic mountain views and progressive civic vision, we provide a genuine small-town feel with modern amenities. Our residents enjoy a high quality of life. It is our employees who have been instrumental in creating what Erie is today and continue to shape what it will be in the future. The Town of Erie is an organization that has established an outstanding reputation for quality and excellent customer service. Each individual employee contribution is what makes that possible. We invite you to join our team today!
What you will be doing: The Communications and Engagement Director supports existing town outreach and engagement activities and initiates, plans and coordinates various projects and programs that promote positive relationships, and support and integrate community involvement. Serves as the town’s media liaison by fostering positive relationships with members of the news media, overseeing media inquiries and news conferences. Establishes short and long-range priorities, goals, and objectives for public information, marketing, media, and communication programs. The primary responsibility of this position is to perform internal and external communications through various channels. This employee also performs public relations work necessary to cultivate a favorable public image for the town by working closely with stakeholders and with the Board of Trustees in communicating their vision and goals of the town. Responsibilities include directing all aspects of Town’s communication and marketing interests and oversight of marketing/communication staff team.
Summary of Duties
Serve as the town’s key contact to the news media and a spokesperson for the town when appropriate.
Notify the Town Administrator and Board of Trustees of various town activities, events, and services.
Provide information, resources, and direction to the Communications Department and news media, (digital, print and broadcast), to ensure adequate and positive coverage of town policies, procedures, programs, activities, and issues.
Provide innovative marketing and communications advice and support to the Town Administrator and Board of Trustees.
Provide strategic input to the Town Administrator and Board of Trustees on high profile projects, as well as analyze and direct the public relations and communication needs of town departments.
Develop and direct the implementation of community engagement and outreach strategies to create and maintain a favorable public image for the town.
Direct and oversee information strategies designed to keep the public informed of the town’s programs, accomplishments, vision, mission, goals, and activities.
Keep the Town Administrator and Board of Trustees informed of issues that may be important to the public and develop plans to address these issues in a proactive and timely manner.
Foster positive relationships with local businesses, community leaders, and County/District representatives.
Direct and oversee the execution of news conferences, including logistics, media notification, and speech preparation.
Assist the Town Administrator and Directors with community engagement plans for various projects and coordination of those efforts.
Direct and oversee the production of fact sheets, news releases, newsletters, brochures, flyers, periodicals, procedures manuals, and other communication tools such as photographs, scripts, and digital recordings to media representatives, interest groups, and the general public.
Lead efforts to communicate a unified message about the town both internally and externally, encouraging citizen and community engagement.
Direct and oversee communication and crisis communication strategic plans.
Select, train, motivate, and oversee the evaluation of the work of the Communications Department staff.
Perform other related duties and responsibilities as required.
Bachelor's degree in communications or a related field from an accredited college or university (M), with at least seven (7) to nine (9) years' progressively responsible experience in Public Affairs, Public Information, or Public Relations Programs, including experience working in community engagement or a related field, OR an equivalent combination of education, training and experience. Excellent verbal and writing skills. Ability to work a varied schedule in order to attend meetings and events outside regular office hours. Candidates preferably have led strategic and long-range marketing plans regarding highly visible and politically sensitive topics. The ability to navigate with political acumen in a public sector/local government environment is important. A track record in media relations and demonstrated effective working relationship with local news outlets is also preferred.
Knowledge of: Advanced engagement platforms (Engagement HQ, Balancing Act, CivicPlus, Nextdoor, etc.); principles of strategic communications; techniques used to translate technical information into storytelling; social media best practices; Ability to write reports and business correspondence on behalf of Town Administrator and Mayor; ability to read, analyze and interpret governmental regulations and technical procedures; prepares and delivers effective oral presentations.
Skills and Abilities: Employs effective communication skills that include a very high level of competency and confidence: The ability to listen well and make a connection with the person, their point of view, and their concerns. Able to apply those skills on the fly when responding to criticism or a misunderstanding of town policy at a public meeting, social media, or on the phone. High level of positive energy, commitment, and passion for inclusion of all segments of the population. Naturally approaches interactions with interest, sincerity and empathy; ability to bridge divides. Looks for and enjoys challenges; suggests new ideas and strategies and has high expectations for the organization and the ability to improve and enhance communication and engagement practices. Self-motivated such that once given approval will implement a program, event or activity with vigor. Enjoys telling other people about the organization, its accomplishments, the community, and the way local government works: including explaining the big picture and the details.
Environmental Factors: Work is typically performed in a standard office environment, but at times involves investigating issues in the field. Frequent to constant use of a personal computer. Work may involve competing demands, performing multiple tasks, working to tight deadlines.
Physical Factors: While performing the duties of this job, the employee is frequently required to sit for extended periods of time and occasionally lift storage boxes of 20lbs or more.
Town of Erie Benefits: The Town of Erie offers a comprehensive benefit package and pays a major portion of the employee premium to make these benefits more affordable for you. Coverage of these benefits begin the 1st of the month following date of hire for benefited employees regularly working an average of 30 hours per week. Each year you will have the option of changing your elections through open enrollment.
Designated full time employees are eligible for the following benefits:
Robust Medical, Dental and Vision plans including spouse, domestic partner and family coverage options
Supplemental Accident, Critical Illness and Hospital Aflac Plans
Employer paid Basic Life/AD&D
Employer paid Short Term Disability
Employer paid Long Term Disability
Employer paid Employee Assistance Program
Retirement plan with a 5% employer match and immediate 100% vesting in your deferral contributions AND employer contributions
3 ½ Weeks of Paid Time Off per year (increases with years of service)
13 Paid Holidays
Robust extended sick leave and family sick leave program including parental leave for birth and bonding
Employer sponsored wellness program, including employee-based fitness classes
Education reimbursement up to $2,000 per year
Free membership to the Erie Community Center
Employee Discount Program through Benefits Hub
Internal Number: 202000046
About Town of Erie
Located along the Colorado Front Range, the Town of Erie is a rapidly growing community of 21,000 people located between Denver and Boulder. Erie residents experience an outstanding quality of life, above average household income, excellent educational system and abundant indoor and outdoor recreation amenities and programs. Erie Parks & Recreation is a Nationally Accredited (CAPRA) agency and a 2013 National Gold Medal Recipient for Excellence in Park and Recreation Management.