We are always striving to enhance our reputation as the best college athletics department in the country. Our teams have won an unparalleled 24 consecutive Learfield Directors’ Cups as the best athletics department in the country and we are equally proud of our department-wide 98% graduation rate. We strive to make our department efficient, innovative and high performing. We hold our staff and coaches to the highest standards in order to continue to maintain our high levels of success.
Stanford’s Department of Athletics, Physical Education and Recreation (“DAPER”) supports the nearly 900 student-athletes who compete on the 36 intercollegiate athletic teams sponsored by the university. It also supports the campus physical education, recreation and wellness initiatives. Stanford’s intercollegiate athletics department is seen as the premier athletic program in the country, achieving the highest levels of success both in the classroom and on the field. The core tenets of the Athletics Department culture, “The DAPER Way” are: Embrace Scholar-Athleticism, Pursue and Revere Excellence, Lead with Courage, and Work Cohesively. All department actions and employees are guided by these principles.
Job Purpose - Stanford University seeks a highly-motivated, energetic and team-orientated individual with strong communication skills to fill the role of Assistant Director, Communications. This position will be responsible for leading and executing all publicity aspects for Stanford’s intercollegiate athletic program. Serve as the primary media liaison with independent decision-making authority between the athletics department and media representatives. The successful candidate will be directly responsible for communications initiatives for softball and field hockey, in addition to possibly one or two other sports.
Core Duties - Develop the vision, strategy and brand for assigned sport programs by maintaining social media accounts, developing content calendars and collaborating with other units to create artwork and design for a variety of platforms conveying the voice of the coach, student-athletes and the program.
Serve as the lead multimedia sport liaison within the External Relations department. Solicit feedback from sport programs and external relations partners on strategy, objectives, goals, maintenance and posting of content. Facilitate multimedia student-athlete features in coordination with other departments.
Tasked with additional areas of functional leadership among the staff. Examples include but are limited to: management of photography contract, liaison to Academic Services and Compliance staff, national or conference awards program or daily morning e-newsletter. Assist in mentoring Athletics Communications Specialist 1 staff.
Responsible for the public relations functions for assigned sports. Design, write and edit various communication materials, such as media guides, student-athlete bios, press releases and feature stories for the department’s website conveying the voice of the coach, student athletes and the program.
Develop and maintain positive working relationships with local, regional and national media covering Stanford Athletics. Promote student-athletes and coaches by evaluating and recommending content requests to and from Pac-12 Enterprises and Pac-12 Networks. Identify and create narratives surrounding programs, student-athletes, and coaches. Facilitate interviews and initiate media coverage by preparing logistics, materials and talking points to announcers.
Minimum Education/Experience Required
Bachelor's degree and four years of relevant experience or a combination of education and relevant experience.
Minimum Knowledge, Skills and Abilities Required
Strong written and verbal communication skills.
Demonstrated skills at building collaborative relationships with internal colleagues and customers.
Ability to work independently and as part of a team to meet expected deadlines and schedules.
Effective time management skills.
Demonstrated aptitude in social media. Familiarity with managing accounts and serving as the primary administrator.
Advanced graphic design and non-linear editing skills. Familiarity with elements of Adobe Creative Suite preferred.
Knowledge of emergent multimedia technologies, web architecture, and new media production.
Demonstrated aptitude in social media and proactive, strategic communication are essential. Confidence and familiarity working with web technologies, including basic HTML and CMS tools (such as SIDEARM). Advanced and demonstrated knowledge of statistical programs (such as StatCrew).
Frequent travel and work on weekends and evenings.
Frequently perform desk-based computer tasks, sit, use a telephone and stand/walk. Occasionally climb stairs, lift/carry/push/pull objects that weigh up to 20 pounds, kneel/crawl, reach/work above shoulders and grasp forcefully.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
All Athletic Department positions share responsibility for promoting and maintaining the integrity and reputation of Stanford University and its intercollegiate athletics program. In fulfilling this responsibility of this position, the person hired is required to comply with both the letter and spirit of all University policies and procedures, laws, and NCAA and Pac-12 rules and regulations.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu/.
Internal Number: 80331
About Stanford Athletics
Stanford’s Department of Athletics, Physical Education and Recreation (“DAPER”) supports the nearly 900 student-athletes who compete on the 36 intercollegiate athletic teams sponsored by the university. It also supports the campus physical education, recreation and wellness initiatives. Stanford’s intercollegiate athletics department is seen as the premier athletic program in the country, achieving the highest levels of success both in the classroom and on the field. The core tenets of the Athletics Department culture, “The DAPER Way” are: Embrace Scholar-Athleticism, Pursue and Revere Excellence, Lead With Courage, and Work Cohesively. All department actions and employees are guided by these principles.